It’s an exciting time of the year: Singles’ Day sales mark the start of the 2023 sale season, with Black Friday, Cyber Monday and Boxing Day shopping festivities to come.
Commencing the week of Saturday, 11 November, Singles’ Day sales originated in China and were originally a celebration for unmarried people. Today, the event has grown from a day of flash sales to multi-day deals on fashion, accessories, homewares and tech items, making it one of the world’s largest shopping events.
What we’ll be buying at the Singles’ Day sales NZ
An excuse to treat yourself, grab a bargain or stock up on birthday and Christmas presents, top-selling items on Singles’ Day typically include home appliances, sportswear, beauty products, electronic gadgets and clothing.
For Singles’ Day 2023, we’re purchasing big-ticket items like Emma Sleep mattresses and Dyson vacuum cleaners. We’re updating our summer outfits courtesy of Cotton On and The Iconic, topping up our skincare and makeup drawers with deals from Adore Beauty, and investing in new bedding from Ecosa.
The best New Zealand Singles’ Day sales 2023
The best Singles’ Day fashion and activewear sales
Puma: Take 40% off the lowest marked price with free standard shipping with the code SINGLES40.
Superdry: Buy 2 items and save 20% (discount applied at checkout.
Cotton On: 30% off all dresses.
Cue: 30% to 50% off selected styles.
The Iconic: 30% off selected items, including outfits for the festive season.
Lorna Jane: 50% off selected styles.
Glassons: Shop up to 60% off hundreds of styles.
Ally Fashion: 35% off selected women’s clothing.
City Beach: Sale on selected shoe styles.
The best Singles’ Day beauty and wellness sales
Smilie: 50% off selected teeth whitening kits and products.
Sephora: Buy three, get one free on selected Sephora Collection makeup, skincare, hair and fragrance items.
Estée Lauder: Receive a free three-piece Estée Makeup Essentials Set with any $85+ makeup purchase.
Life Pharmacy: Receive up to 50% off selected beauty and fragrance products, and 25% off Fitbit gadgets.
Lovehoney: Up to 70% off sex toys.
Wild Secrets: Up to 75% off sex toys.
Adore Beauty: Shop 11% off selected skincare, makeup, haircare and fragrance products.
The best Singles’ Day appliances, homewares and tech sales
Ecosa: Spend and save: Up to 35% off mattresses, beds, sofa beds, bedding and more.
Hommey: Spend and save up to $80 on selected linen, towelling, cushions, robes, slippers and more.
Godfreys: 15-25% off selected vacuums and floor cleaners.
Sheet Society: 20-60% off everything, including bedding, blankets, cushions and sleepwear.
Amazon: Shop early Black Friday deals across tech devices, appliances, homewares, toys and gifts.
Emma Sleep: Receive up to 25% off mattresses, mattress toppers, pillows and more.
Springfree: Save up to $1,000 on selected trampolines.
Dyson: Discounts on selected vacuums and fans.
Sheridan Factory Outlet: 50% off selected clearance items, including bedding and towels.
Celebration Box: Shop a selection of gift boxes and be in to win an iPhone 15 Plus.
Spotlight: 40% off duvet covers and sheets, 50% off rugs and runners, and 30 to 50% off apparel, quilting and furnishing fabric.
Bose: Save over 50% on must-have headphones, speakers and more.
When do Singles’ Day sales start and end?
Starting on Saturday, 11 November 2023 or 11/11, retailers often extend Singles’ Day sales to become a multi-day or week-long event.
Should I use a freight forwarding service for Singles’ Day sales?
To get the most out of your Singles’ Day sale shopping, we recommend using a freight forwarding service like Reship. It allows you to shop an extensive range of products from stores that don’t ship to New Zealand, including Target, Walmart, Ulta Beauty and Space NK. You can sign up to Reship here.
How do Singles’ Day sales compare to Black Friday?
The growth of Single’s Day has been significantly higher than Black Friday, with reports that Singles’ Day specials consistently break sales records, making it the biggest online shopping event of the year.
So, whether you’re investing in a new purchase or selecting gifts for loved ones, kick off the festive shopping season on 11/11 with this unmissable sale event.
