Attention shoppers: Afterpay Day sales officially run from Thursday, 20th March through to Sunday, 23rd March, with bargains galore across clothes, makeup, homewares, appliances and furniture. Here’s everything you need to know about New Zealand’s best Afterpay sales, including the items we’re adding to cart right now.
What is Afterpay Day?
An online and in-store shopping event that runs twice a year, Afterpay Day offers four days of epic sales and deals, where our favourite brands and retailers slash their prices. Afterpay, a buy now, pay later platform, runs the event.
What we’re buying in the Afterpay sales this year
This year, we’re investing in a better night’s sleep by stocking up on bedding, pillows (and even a new mattress) from Ecosa. We’re replenishing our skincare favourites courtesy of Sephora, making the most of what are possibly Dyson’s lowest-ever deals across home appliances and hair tools, and refreshing our wardrobe for winter at The Iconic.
Do I need to pay using Afterpay on Afterpay Day sales?
No, you definitely don’t! Most sales are valid regardless of whether you use Afterpay or not. but hot tip, if you invite friends to use Afterpay and they sign up with your code, you and your friend both get $30 off our next Afterpay purchase. So you can save even more dollaroonos.
The best Afterpay Day deals in New Zealand 2025

Best Afterpay Day sales: Furniture, homewares, bedding and decor
- Ecosa: Up to 35% off bedding, pillows, mattresses, sofa beds and bedside tables.
- Freedom Furniture: Up to 30% off selected furniture
- The Iconic: Up to 30% off selected homewares.
- Typo: Up to 30-70% off stationery, home decor and gifts. Selected items $10 and under.
- Sheet Society: Save 20% off Leo washed cotton
- Sheridan Outlet: Up to 60% off selected bedding, towels and cushions.
- Dyson: Save up to $550 on selected vacuums and purifiers, including the Dyson V15 Detect.
- Mocka: 20% off sitewide

Best Afterpay Day sales: Beauty, skincare, makeup, supplements and sex toys
- Hey Bud: Up to 30% off sitewide
- The Collagen Co: 15% off collagen powders and supplements, with code: SALE5 at checkout
- Alpha-H: 20% off skincare sitewide, including serums, cleansers, exfoliants and masks,
- Lovehoney: Up to 60% off sex toys, lingerie, and more.
- Sephora: 20% off selected skincare, makeup and fragrance with a $140 minimum spend.
- The Beauty Chef: Buy one, get one half-price storewide
- Adore Beauty: Up to 40% off selected makeup, skincare and haircare
- Clinique: 25% off skincare and makeup sitewide.
- Dyson: Save up to $300 on hair styling tools including the limited-edition Airwrap multi-styler and dryer and Supersonic hair dryer.
- ghd: Up to 30% off selected hair styling tools
- Adulttoymegastore: Up to 80% off sitewide
- Bargain Chemist: Up to 70% off sitewide

Best Afterpay Day sales: Clothing, activewear, footwear and accessories
- Taking Shape: 40% off selected women’s plus-size apparel.
- Cotton On: 30% off sitewide, including women’s, men’s and kids’ clothing, footwear and accessories.
- The Iconic: 30% off selected women’s, men’s and kids’ clothing (including activewear) and homewares
- Wild Secrets: Up to 60% off lingerie.
- Princess Polly: Up to 80% off
- White Fox Boutique: Up to 70% off
- Lovisa: Up to 70% off trending jewellery and hair accessories.
- Stylerunner: Up to 50% off selected women’s activewear and sneakers.
- P.E. Nation: Flash sale with up to 25% off
- Calvin Klein: Up to 50% off sitewide
- Platypus Shoes: Up to 60% off selected footwear for the whole family, including Dr. Martens, Vans, Converse, Adidas, New Balance and Nike.
- Seed Heritage: 25% off clothing and accessories for the whole family.
- Converse: Take a further 30% off sale
- The Athlete’s Foot: Up to 40% off sneakers and performance footwear.
- New Balance: Up to 30% off selected women’s, men’s and kids’ activewear and sneakers.
- Hype DC: Up to 30% off selected women’s, men’s and kids’ footwear, including Nike, Veja, Birkenstock and Hoka.
- Adidas: Up tp 40% off selected sale items

Best Afterpay Day Sales: Travel, luggage and flight deals
- Mix and Match: Save $30 on flights around New Zealand with code AFTERPAY30
- Virgin Australia: Save up to 25% on flights to 35 destinations
- Booking.com: Save 15% or more on stays
- Samsonite: Up to 40% off suitcases and 30% off bags and backpacks
- Luggage.co.nz: Up to 60% off
- Strandbags: Up to 50% off suitcases
Related articles:
- The best shapewear brands to shop now
- Workout in stylish and comfortable plus size activewear
- Sleep well: A guide to choosing a new mattress